Wednesday, March 9, 2011

Guidelines for PAARL’s 3-day National Summer Conference in Roxas City, Philippines PAARL’s 3-day National Summer Conference 2011

Themed on “Library Tourism & Hospitality: The Business of Endearing Philippine Libraries and Information Centers to Publics

1. Schedule & Venue: April 27-29, 2011 at the Lake Houses 1 & 2 of San Antonio Resort, Baybay Beach, Roxas City, Capiz 5800, Philippines.

2. Objectives of the Conference:

a. to draw a marketing landscape for libraries and information centers in bringing out a service differentiation, library hospitality plus successful repeat service, that sends not only online but a worldwide impact satisfying patrons with huge resources in and outside of the library;

b. to promote library services and products in a business-like manner that seduces clients to go back again and again and become their solid patrons not only to fill up their chairs and spaces but also to interact and be involved responsibly with personal causes; and,

c. become “community solution centers where people are learning new skills, meeting their neighbors and getting practical help with some of life’s essentials” and be international centers for information, cultural and multilingual services to widen their market in order for each to travel around and take library services nationwide and around the world.

3. Session Power Themes/Speakers

Keynote Speaker: Hon. Angel Allan B. Celino, The Mayor of Roxas

a. I m p a c t & C h a l l e n g e s o f Library Tourism & Hospitality in P h i l i p p i n e L i b r a r i e s
Resource Person: Atty. Gezzez Giezi G. Granado, University of Santo Tomas, Manila

b. U t i l i z a t i o n o f C R M f o r Excellent Library Customer Service
Resource Person: Mr. Michael Pinto, University of St. Louis-Tuguegarao

c. Enriching Library Experiences Through Marketing Brands
Resource Person: Ms. Sharon Ma. S. Esposo, UP College of Engineering, Quezon City

d. Do Not Disturb: How Not To Project Aggressive Unfriendly Library Rules
Resource Person: Ms. Victoria Baleva, Centro Scholar University, Mendiola, Manila

e. L i b r a r y E n t e r t a i nme n t & Workshops: Creative Activities for Infotertainment
Resource Person: Ms. Zarah Gagatiga, Teacher/Librarian/Blogger

f. Managing Library Events & Promo with Sense and Style
Resource Person: Prof. Rhea Rowena U. Apolinario, University of the Philippines, Quezon City

g. Archives Tourism & Hospitality
Resource Person: Ms. Florbella Bongalos, De La Salle University, Manila

h. Library 911 and Saving Libraries One Step at a Time
Resource Person: Mr. Christopher C. Paras, Global City Innovative College, Taguig City

i. Web-based & Multilevel Marketing & Ne two r k i n g o f L i b r a r i e s & Information Services
Resource Person: Ms. Reysa Alenzuela, Thomas Jefferson Information Center, Manila

4. Product Demonstrations will be presented.

5. CHED or DEPED memo endorsements and 20 CPE credit units are being applied.

6. Registration Fees: Make advanced payments of fees through:
Acct. No. 5951-0782-06 of PAARL at BPI Family Bank, Pedro Gil/Mabini Branch or any branch of BPI Family Bank.

a. Live-in participants, Php 5,000.00, inclusive of 3 days/2nights accommodation with meals and snacks, seminar kits, handouts and certificates.

b. Live-out participants, Php 4,500.00, with meals and snacks, seminar kits, handouts and certificates.

c. Accompanying persons of live-in participants, Php 4,000.00 to cover the cost of accommodation with meals and snacks.

.1 3 meals (breakfast, lunch and dinner) and 2 snacks; private room accommodations (6, 9 &10 pax in a room)

.2 free transportation to and from the airport

.3 Swimming pool is available.

.4 Fellowship Night by the pool.

7. Book as early as now for your plane tickets for promo prices and lower rates thru Philippine Airlines, Cebu Pacific airlines, ZestAir Philippines.

8. Contact Persons:

President: Roderick B. Ramos, DLSU Manila, Taft Avenue, Manila
Email:; Mobile: 0918-7318010; Telephone: 524-4611 local 640

Vice-president: Sonia M. Gementiza, DLSU – Dasmarinas, Cavite
Email:; Mobile: 0915-6059863

Secretary: Sharon Ma. S. Esposo, UP College of Engineering , Diliman, Quezon City
Email:; Mobile: 0917-8026969; Telephone: 4348638 ; 9209060

Treasurer: Sonia Lourdes L. David, Ateneo Professional School , Makati City
Email:; Mobile: 0917-9625388

Auditor: Ma. Cecilia D. Lobo, University of Santo Tomas , Espana, Manila
Email:; Mobile: 0915-2039728

Public Relations Officer: SONNY BOY MANALO, Technological Institute of the Philippines, Aurora Blvd., Quezon City; Telephone: 911-0964 -70 loc 361,

Board of Directors

Victoria Baleva, Centro Scholar University, Mendiola, Manila
Email:; Mobile: 0921-7509679; Tel: 7359406

Carolyn R. De Jesus, Colegio De San Juan De Letran, Intramuros, Manila
Email:;, Mobile: 0920-9283433

Ma. Theresa B. Villanueva, Ateneo De Manila University, Loyola Heights, Quezon City; Email:; Mobile: 0915-5139959

Ex-Officio: Christopher C. Paras, Global City Innovative College, Bonifacio Global City, Taguig City, Email:; Mobile: 0949-4490371; Tel: 7577588 local 809

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