Summer Conference Program of PAARL, Inc. Roxas City

DAY 1 April 27, 2011 Wednesday

7:30 Registration

9:00 Opening Ceremonies

Invocation
National Anthem

Opening Remarks: Mr. Roderick B. Ramos, 2011 PAARL President

Keynote Address: Hon. Angel Allan B. Celino, The Mayor of Roxas

Mechanics of the Conference: Mrs. Sonia M. Gementiza, 2011 Conference Chair/PAARL Vice President

9:45- 10:00am HEALTH BREAK
10:00-11:45am I m p a c t & C h a l l e n g e s o f Library Tourism & Hospitality
in P h i l i p p i n e L i b r a r i e s

11:45 am Open Forum

12:00noon LUNCH

1:00-2:45pm U t i l i z a t i o n o f C R M f o r Excellent Library Customer Service

2:45-3:00pm HEALTH BREAK

3:00-4:45 Enriching Library Experiences Through Marketing Brands

4:45-5:00pm Open Forum

DAY 2 April 28, 2011 Thurday

7:30 Registration

8:00-9:45 Do Not Disturb: How Not To Project Aggressive Unfriendly Library Rules

9:45-10am HEALTH BREAK

10:00-11:45am L i b r a r y E n t e r t a i nme n t & Workshops: Creative Activities for Infotertainment

12:00noon LUNCH

1:00-2:45pm Managing Library Events & Promo with Sense and Style

2:45-3:00pm HEALTH BREAK

3:00-4:45 Archives Tourism & Hospitality

4:45-5:00pm Open Forum

7:00pm Fellowship Night By The Pool

DAY 3 April 29, 2011 Friday

7:30 Registration

8:00-9:45 Library 911 and Saving Libraries One Step at a Time

9:45-10am HEALTH BREAK

10:00-11:45am Web-based & Multilevel Marketing & Ne two r k i n g o f L i b r a r i e s & Information Services

12:30 LUNCH

1pm CLOSING CEREMONIES

CERTTFICATE DISTRIBUTION

Closing Remarks Mrs. Sonia M. Gementiza (DLSU-Dasma), 2011 Conference Chair/PAARL Vice President

Masters of Ceremonies: Mrs. Maria Theresa Villanueva (ADMU-Q.C.), Mr. Sonny Boy Manalo (TIP-Cubao) and Ms. Carolyn De Jesus (Letran-Manila)

CONFERENCE OBJECTIVES• To draw a marketing landscape for libraries and information centers in bringing out a service differentiation, library hospitality plus successful repeat service, that sends not only online but a worldwide impact satisfying patrons with huge resources in and outside of the library;

• To promote library services and products in a businesslike manner that seduces clients to go back again and again and become their solid patrons not only to fill up
their chairs and spaces but also to interact and be involved responsibly with personal causes; and,

• To become “community solution centers where people are learning new skills, meeting their neighbors and getting practical help with some of life’s essentials” and be international centers for information, cultural and multilingual services to widen their market in order for e a c h t o t r a v e l a r o u n d and take library services nationwide and around the world.

CONFERENCE FEES Live-in participants, Php 5,000.00; Accompanying persons of live-in,
Php 4,000.00; Live-out participants, Php 4,500.00